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What is the Supplemental Register of Trademarks?


When you apply to register a trademark with the United States Patent and Trademark Office (USPTO), in almost all cases you’ll be applying to have the mark placed on the Principal Register of Trademarks. This will give you all of the rights one associates with a trademark registration. However, in some cases, the mark is not eligible for placement on the Principal Register, but it is eligible for placement on the USPTO’s Supplemental Register. What does that actually mean? Which Trademarks Are Not Eligible for Registration on the Principal Register? A mark that can’t be placed on the Principal Register, but…

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Should You Register Your Logo as a Trademark?


This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 1, “Who Owns Your Logo?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Should you register your logo as a trademark? A lot of new clients of my firm assume that they need to register their company logo with the United States Patent and Trademark Office (USPTO). That’s not always the case. But it can be advantageous in some circumstances. Quick review–a trademark is anything that identifies you as the source of your goods or services. So…

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Who Owns Your Logo?


This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 2, “Should You Register Your Logo as a Trademark?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Who owns your logo? That sounds like a pretty simple question. You own your logo, right? Well, it’s not always quite that simple, and in this blog post I’m going to explain why this is a question I often end up asking my clients. If you yourself personally designed the logo for your business, with no help or input from…

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Supreme Court Rules Willfulness Not Required for Award of Profits in Trademark Cases


A recent Supreme Court case just made trademarks much more valuable – and substantially increased the penalties for trademark infringement, even if the infringing party didn’t intend to rip off the trademark. Let’s say you discover that someone has infringed on your trademark. You bring the case to court and you prove that there was an infringement. You’ve spent a lot of time and money pursuing this case, and now you want to recover the profits that the infringer realized from their actions. What do you have to prove in order to be awarded those profits? More specifically: do you…

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