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Archives: Trademarks

What is the Supplemental Register of Trademarks?


When you apply to register a trademark with the United States Patent and Trademark Office (USPTO), in almost all cases you’ll be applying to have the mark placed on the Principal Register of Trademarks. This will give you all of the rights one associates with a trademark registration. However, in some cases, the mark is not eligible for placement on the Principal Register, but it is eligible for placement on the USPTO’s Supplemental Register. What does that actually mean? Which Trademarks Are Not Eligible for Registration on the Principal Register? A mark that can’t be placed on the Principal Register, but…

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Should You Register Your Logo as a Trademark?


This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 1, “Who Owns Your Logo?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Should you register your logo as a trademark? A lot of new clients of my firm assume that they need to register their company logo with the United States Patent and Trademark Office (USPTO). That’s not always the case. But it can be advantageous in some circumstances. Quick review–a trademark is anything that identifies you as the source of your goods or services. So…

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How to Respond to a Trademark Office Action


Here’s the scene: you file an application to register a trademark with the United States Patent and Trademark Office and eagerly await a favorable response. A few months go by. “What are they doing over there? Don’t they know my trademark is a top priority?” Finally, you get an email from the USPTO. The header looks like this: You open up the email and scan down to where it reads “Registration of the applied-for mark is refused because…” This document is called an Office Action. It’s not great news, but don’t panic. In many cases, there is a way to…

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Podcast Trademark: How to Register a Podcast Name


Note – This blog post was co-authored by me and my friend and client, Kate Erickson of Entrepreneurs on Fire. The post originally appeared on their blog here. I’ve written about some of these topics before, but not in this level of depth, so I thought it was worth sharing here. Enjoy! Podcast Trademark: How to Register a Podcast Name One of the most important decisions a new podcaster makes is what to name their podcast. Along with the multiple tasks and to-do’s you’re already considering as you dive into your podcasting journey, there are a lot of boxes to…

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