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Archives: Trademarks

Congress Passes New Trademark Law – The Trademark Modernization Act of 2020

The Consolidated Appropriations Act, also known as the coronavirus relief or stimulus, is a massive package of new federal laws that were passed by Congress and signed by the President on December 27, 2020. Included in the Act is a substantial update to U.S. trademark law, the “Trademark Modernization Act of 2020” or the “TM Act of 2020”. It’s a trademark law so nice, they named it twice. The TM Act of 2020 does a few things. It provides opportunities, short of a costly litigation process, to attack false trademark applications and registrations for marks that are not actually being…

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When Should You Hire a Trademark Attorney?

When should you hire a trademark attorney? Before you go public with your brand name. Before your product goes to market. Before you hire someone to design your logo. Before you spend money on your perfect domain name. Before you manufacture products and packaging. Before it’s too late!

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What is the Supplemental Register of Trademarks?

When you apply to register a trademark with the United States Patent and Trademark Office (USPTO), in almost all cases you’ll be applying to have the mark placed on the Principal Register of Trademarks. This will give you all of the rights one associates with a trademark registration. However, in some cases, the mark is not eligible for placement on the Principal Register, but it is eligible for placement on the USPTO’s Supplemental Register. What does that actually mean? Which Trademarks Are Not Eligible for Registration on the Principal Register? A mark that can’t be placed on the Principal Register, but…

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Should You Register Your Logo as a Trademark?

This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 1, “Who Owns Your Logo?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Should you register your logo as a trademark? A lot of new clients of my firm assume that they need to register their company logo with the United States Patent and Trademark Office (USPTO). That’s not always the case. But it can be advantageous in some circumstances. Quick review–a trademark is anything that identifies you as the source of your goods or services. So…

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