The Atlanta National League Baseball Club, which owns the Atlanta Braves, has filed “a formal objection” to Disney’s application to the U.S. Patent and Trademark Office to register the word BRAVE as a trademark. Disney’s Pixar division is promoting their movie Brave, which is set to be released in June 2012. The film is about a Scottish princess who must use her archery skills to save her kingdom from an evil curse. Where do the parties stand, and will anyone confuse a story about a fairytale princess with a group of baseball players in Georgia?
Menu
Archives: Business Law
Skullcandy v. Skelanimals
December 7, 2011
Skullcandy, Inc., a company that makes clothing, accessories, and jewelry, and specializes in headphones, has filed a lawsuit in Federal Court against Skelanimals, LLC for trademark infringement. Both companies use a black and white skull in their branding. Skelanimals is a line of products based on “adorable little animals who have met an untimely end, mostly due to their own reckless and ill-advised behavior,” according to the company’s website. Their marks appear on clothing, plush toys, backpacks, and alarm clocks, along with other products. Skullcandy has used its trademark since 2003, while Skelanimals has been around since 2008. What were…
Greenwashing
November 16, 2011
In October 2011, the State of California filed its first lawsuit against 3 companies for “greenwashing” their plastic bottles. Enso Plastics LLC, who makes the bottles, and AquaMantra Inc and Balance Water Co., who use the bottles to sell their drinks, all claimed the bottles were biodegradable without any evidence to back up their claim. The companies claim they have added a microbial additive that make the bottles biodegradable and recycle and will break down in less than five years in a landfill. However, California law prohibits labeling food and drink plastic containers as biodegradable on the grounds that plastic…
Trademark Bullying
November 9, 2011
Trademark owners have a right and an obligation to actively protect their trademarks from misuse. Failure to do so may result in consequences such as consumers being confused as to the source of the goods or services, harm to the trademark owner’s reputation, lost sales, and, eventually, loss of the trademark rights altogether. There is a fine line, however, between actively protecting one’s trademark and bullying other businesses into dropping their trademark because the two marks are vaguely similar. What is trademark bullying, and what can be done about it?
