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Archives: Advertising Law

Trademark Question: Can You Use Another Company’s Trademark As A Hashtag?


Hashtags: No matter how hard you might try, they just won’t go away. And there’s undeniable value in using hashtags to draw eyeballs to a social media post. Companies of all sizes and descriptions are leveraging hashtags to get their message out there. Which leads to today’s trademark question: can you use another company’s trademark as a hashtag?

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5 Legal Tips for Periscope Users


There’s a lot of speculation that live-streaming apps like Periscope, which is owned by Twitter, will be a big part of the next wave of social media. What do Periscope users need to know to stay out of legal trouble? This blog post can’t cover every last potential issue, but here are a few important things for Periscope users to know.

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Podcast Legal Tips: Endorsements


I’ve provided some Podcast Legal Tips in the past – check out my posts Podcast Trademark Tips and Can I Play Music On My Podcast? In this post, I’m going to get into an area where you can run into real legal and financial trouble – the Federal Trade Commission’s guidelines on endorsements. Fortunately, there are just a few rules to follow that will keep you on the right side of the law.

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