Product Placement Fight over Flight If you’ve seen the movie “Flight,” you were probably able to recognize some of the bottles of alcohol that Denzel Washington’s character was drinking. Companies will often pay to have their product placed in a movie or TV show, or, at the very least, allow the use of their product in media outlets because they value the free advertising. However, Anheuser-Busch, the makers of Budweiser, and William Grant & Sons, the distributors of Stolichnaya in the United States, are unhappy with the use of their products in “Flight.”