Cracker Barrel Trademark Battle Kraft Foods and Cracker Barrel Old Country Store are in a heated legal battle over the rights to the trademark CRACKER BARREL. This case is interesting not only because of the fame and reach of both companies, but also because the parties have been using variations of the “Cracker Barrel” name since the 1940s (in the case of Kraft Foods’ “Cracker Barrel Cheese”) and the 1960s (in the case of the Cracker Barrel restaurants). While it’s common for identical marks to be used in connection with separate types of goods and services, this case illustrates the…