Nutella: Sweet Spread or Trademark Bully? Time for a confession: I’m not really a fan of Nutella. I can’t tell if it’s too sweet for me or what it is, exactly, but I just can’t summon up the passion for the spread that everyone I know seems to share. (Calm down, Internet, I still like bacon.) Nonetheless, I will rise to the defense of its fans against what appears to be a case of trademark bullying – or, at least, overreach. Time to cross February 5 off your calendars, because World Nutella Day is no more.