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Should You Register Your Logo as a Trademark?


This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 1, “Who Owns Your Logo?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Should you register your logo as a trademark? A lot of new clients of my firm assume that they need to register their company logo with the United States Patent and Trademark Office (USPTO). That’s not always the case. But it can be advantageous in some circumstances. Quick review–a trademark is anything that identifies you as the source of your goods or services. So…

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Who Owns Your Logo?


This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 2, “Should You Register Your Logo as a Trademark?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Who owns your logo? That sounds like a pretty simple question. You own your logo, right? Well, it’s not always quite that simple, and in this blog post I’m going to explain why this is a question I often end up asking my clients. If you yourself personally designed the logo for your business, with no help or input from…

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How to Respond to a Trademark Office Action


Here’s the scene: you file an application to register a trademark with the United States Patent and Trademark Office and eagerly await a favorable response. A few months go by. “What are they doing over there? Don’t they know my trademark is a top priority?” Finally, you get an email from the USPTO. The header looks like this: You open up the email and scan down to where it reads “Registration of the applied-for mark is refused because…” This document is called an Office Action. It’s not great news, but don’t panic. In many cases, there is a way to…

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Podcast Trademark: How to Register a Podcast Name


Note – This blog post was co-authored by me and my friend and client, Kate Erickson of Entrepreneurs on Fire. The post originally appeared on their blog here. I’ve written about some of these topics before, but not in this level of depth, so I thought it was worth sharing here. Enjoy! Podcast Trademark: How to Register a Podcast Name One of the most important decisions a new podcaster makes is what to name their podcast. Along with the multiple tasks and to-do’s you’re already considering as you dive into your podcasting journey, there are a lot of boxes to…

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