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Celebrity Trademark Update: Greta + the Sussex Royals


Waaay back in 2011, I wrote about names as trademarks in this blog post: Who Owns Lady Gaga?. People who are famous, for one reason or another, have good reason to protect their names. By “names” I’m referring to given names, pseudonyms such as “Lady Gaga”, and other appellations, as we’ll see. Trademark law is one of the means by which names are protected. Greta Thunberg Recently, Greta Thunberg posted on Instagram: Impostors, trademarks, commercial interests, royalties and foundation… First: Unfortunately there are still people who are trying to impersonate me or falsely claim that they “represent” me in order…

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New Report on Growing Trademark Infringement – and How to Avoid Conflicts


A new report by Thompson Compumark provides some valuable insight into the world of trademarks. The news isn’t all good: while the number of trademarks is increasing, trademark infringement is also on the rise. When you read between the lines, however, the report suggests that there are ways to stay ahead of the competition and to minimize the risk of conflict. The report, titled “The trademark ecosystem”, was drawn from a survey the views of 351 trademark professionals across five countries, including in-house and outside counsel, as well as from other data sources and news reports. The first key point…

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How Can I Avoid an “Accidental Franchise”?


One of the benefits of owning a trademark is enjoying the ability to license the mark – meaning, you can agree to let someone else use the trademark in exchange for a fee or some other type of compensation. In theory, trademark licensing should be straightforward. However, the “franchise trap” or the “accidental franchise” makes it more complicated than it may initially seem. Franchises are highly regulated at both the state and federal level. For example, franchisors are required to make substantial disclosures of financial information, which must be audited. In California, as in many other states, the franchise must…

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Who Should I Ask to Sign an NDA?


Non-Disclosure Agreements, or NDAs, are one of the most common types of business documents. The purpose is simple: to prevent one party from disclosing the confidential information of another party. Business owners are sometimes confused about NDAs and who should sign them. So let’s go over some of the basics. What is Covered? An NDA can cover any information that your company owns that’s confidential. These are referred to as “Trade Secrets” – for more information about Trade Secrets, click here. Items covered by an NDA may include: Lists and contact information of customers or clients Business plans, including future…

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