When you’re coming up with a trademark, such as a brand name for your products or services, there are a few key points to consider. In other blog posts, I go into some of these points in a lot more detail, but for this post I wanted to pull the basic concepts together so you know on a high level what you should be thinking about. That said, here are 5 things to consider when creating a trademark: 1. Is it generic? A generic term is the common name for a type of good or service. Examples include “Pizza Shop”…