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Keep it Legal Blog

Does Kickstarter Success Equal Trademark Protection?

So you ran a Kickstarter campaign for your new product, it was successfully funded, and the goods are in production. Do you have enough “use in commerce” to satisfy the United States Patent and Trademark Office’s trademark application requirements? Crowdfunding campaigns have become an established part of the marketing landscape. Entrepreneurs often use channels like Kickstarter to launch a new product. More sophisticated and far-sighted entrepreneurs have seen this as an opportunity not just to fund production of a product, but to establish a brand that can live on beyond the initial product offering. Regular readers of this blog know…

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