October 23, 2020
When should you hire a trademark attorney? Before you go public with your brand name. Before your product goes to market. Before you hire someone to design your logo. Before you spend money on your perfect domain name. Before you manufacture products and packaging. Before it’s too late!
October 8, 2020
When you apply to register a trademark with the United States Patent and Trademark Office (USPTO), in almost all cases you’ll be applying to have the mark placed on the Principal Register of Trademarks. This will give you all of the rights one associates with a trademark registration. However, in some cases, the mark is not eligible for placement on the Principal Register, but it is eligible for placement on the USPTO’s Supplemental Register. What does that actually mean? Which Trademarks Are Not Eligible for Registration on the Principal Register? A mark that can’t be placed on the Principal Register, but…
August 24, 2020
This is Part 3 of a series of blog posts about logos. Here are Part 1, “Who Owns Your Logo?” and Part 2, “Should You Register Your Logo As a Trademark?” So, to summarize, you own your logo, and you’ve considered whether to register it with the United States Patent and Trademark Office. The final step is to decide whether you should register the logo with the U.S. Copyright Office. [If you want to skip to the bottom line: the cost to register your logo with the Copyright Office is low, and the benefits can be huge. You should probably…
August 19, 2020
This is Part 2 of a 3-part series of blog posts about logos. Click here for Part 1, “Who Owns Your Logo?” Click here for Part 3, “Should You Register Your Logo With the Copyright Office?” Should you register your logo as a trademark? A lot of new clients of my firm assume that they need to register their company logo with the United States Patent and Trademark Office (USPTO). That’s not always the case. But it can be advantageous in some circumstances. Quick review–a trademark is anything that identifies you as the source of your goods or services. So…