Tiffany Setting – A Generic Term? Tiffany & Co. has sued Costco over the latter’s alleged use of the term TIFFANY to describe diamond rings. Costco responded by asking the court to rule that the term “Tiffany Setting” is a generic term, and therefore cannot be claimed as a trademark for jewelry by Tiffany or anyone else.
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Keep it Legal Blog
Why Should I Hire a Trademark Lawyer?
April 17, 2013
Why Should I Hire a Trademark Lawyer? It’s a question that I hear on a regular basis. Sadly, not every potential client that I meet is going to be swayed by my charming personality. From time to time, we all have to look at the dollars and cents to determine whether a business investment is worthwhile. And hiring a trademark attorney is a business investment like any other.
Buffy the Zombie Trademark Slayer
April 9, 2013
Buffy the Zombie Trademark Slayer I recently finished an extremely important project: rewatching all 144 glorious episodes of the acclaimed late 90s/early 2000s TV show “Buffy the Vampire Slayer.” This got me thinking about how a company protects its trademarks when the main product (in this case, a TV show) is no longer being produced, and the related – and somewhat appropriate – topic of “zombie” trademarks. If you read the whole post, I’ll even tell you my three favorite episodes.
Cracker Barrel Trademark Battle
April 2, 2013
Cracker Barrel Trademark Battle Kraft Foods and Cracker Barrel Old Country Store are in a heated legal battle over the rights to the trademark CRACKER BARREL. This case is interesting not only because of the fame and reach of both companies, but also because the parties have been using variations of the “Cracker Barrel” name since the 1940s (in the case of Kraft Foods’ “Cracker Barrel Cheese”) and the 1960s (in the case of the Cracker Barrel restaurants). While it’s common for identical marks to be used in connection with separate types of goods and services, this case illustrates the…
